Wednesday, September 28, 2011

Tapping the Zeitgeist III

Amazon announced the release of its new tablet / e-reader today.

The Kindle Fire.

Catchy, don't you think? To kindle, the verb, means to ignite something and set it aflame. Kindling, the noun, is small pieces of dry wood, useful for starting a much larger fire.

Kindle Fire. A fire, coming from small things - words - that set something much larger alight.

That is precisely what I was thinking of, just a few short months ago, when I came up with the idea for Kindling Press. We are small, but we're trying very hard to set our words on fire to make something much larger come of it. Our burning-page logo anticipated the Kindle Fire advertising campaign by just four months, and the release of the tablet by six.

It all makes me feel like I anticipated it, like I tapped into something - hmm, let's use the German here: Zeitgeistiche. Zeitgeisty.

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